Events
Did You Know?
Largest Human Gathering
The Kumbh Mela in India is recognized as the world’s largest peaceful gathering, with over 50 million people attending in a single day.
The Global MICE Market
The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is valued at over $800 billion worldwide, and continues to grow rapidly post-pandemic.
Biggest Conference Ever
The United Nations Climate Change Conference (COP26) hosted more than 39,000 delegates, making it one of the largest conferences in history.
First Modern Expo
The Great Exhibition of 1851 in London was the first large-scale “expo,” attracting 6 million visitors in just 6 months.
Attention Span Challenge
Studies show the average attention span of conference attendees is 7 minutes, which is why creative stage design, storytelling, and interactive formats are critical.
Most Expensive Corporate Event
Google once reportedly spent $1 million on a corporate event featuring The Rolling Stones as performers.
Incentive Travel Works
Research shows that incentive trips can increase employee productivity by up to 18% and overall performance by 22%.
Incentive Travel Works
Post-2020, over 70% of corporate events now integrate hybrid formats, blending in-person and virtual experiences.