Turning Thoughts into Action

At Sutra Marketing & Events LLP, we believe that every gathering is more than just a meeting; it is an opportunity to create impact. We are — an agile MICE partner that turns business objectives into immersive, unforgettable moments.

Where Ideas Become Experiences

Pan-India MICE specialists crafting seamless events, inspiring connections, and unforgettable brand moments.

Designing Moments That Matter

We transform business goals into high-impact conferences, incentives, exhibitions, and celebrations.

WHO WE ARE

Founded in 2017, Sutra Marketing and Events LLP set out with a passion for becoming a premier experiential marketing firm. At Sutra, we don’t just host events. we craft experiences that become cherished memories

Driven by the belief that ideas lead to action, we place our client’s needs at the heart of everything we do, delivering results that reflect a deep understanding of their vision.

Our Services

From the vision to execution

Turning Thoughts into Action

Brief
Understanding client requirements and gathering initial project details.
Tactics & Blueprint
Planning strategies, roadmaps, and project blueprint before execution.
Presentation & Financials
Sharing proposed plan with cost estimation and getting client approval.
Agreements & MOU
Formalizing agreements and signing memorandum of understanding.
On-Site Execution
Executing the plan with precise coordination and on-site activities.
Review
Analyzing results, collecting feedback, and suggesting improvements.

MEET THE TEAM

Minds Behind Sutra
Divya Kaul

Divya Kaul

Managing Partner

With over 15 years of leadership experience, Divya guides Sutra’s vision and growth. She specializes in strategic planning, business operations, and partnerships, ensuring the company delivers on its promise of impactful MICE experiences. Her oversight ensures every project is rooted in precision and long-term value.
Divya keeps Sutra steady and forward-looking. A strategist at heart, she balances the big picture with the fine print. When she’s not overseeing business growth, she’s probably curating new ideas for Sutra’s next milestone. Her team says she’s the calm in the storm — and the spark that keeps them moving.

ANIRBAN SEN

ANIRBAN SEN

Business Head

Anirban brings 12+ years of experience in brand communication and event management. As Sutra’s Business Head, he blends creativity with operational excellence, ensuring projects are executed seamlessly while telling powerful brand stories. His vision shapes Sutra into a trusted MICE partner across India.
Anirban is the creative engine of Sutra — part strategist, part storyteller, and part problem-solver. He loves building events that don’t just run well but leave people talking long after they end. Known for his endless ideas and quick thinking, he’s the guy who can sketch an event theme before you’ve finished your coffee.
HARSHITA SINGH

HARSHITA SINGH

Manager, Business Development & Client Servicing

Harshita has 7+ years of experience managing client relationships and project delivery. At Sutra, she bridges clients and the execution team, ensuring clarity, timelines, and quality are maintained throughout the project lifecycle. Her professionalism and precision make her a trusted client partner.
Harshita is Sutra’s client whisperer — she listens, translates, and makes sure ideas turn into action. She’s the one keeping projects on track while keeping clients smiling. Known for her attention to detail, she’s as comfortable running numbers as she is running the floor at an event.
Taranjeet Singh

Taranjeet Singh

Manager, Business Growth & Strategy

With 8+ years of experience in business growth and strategic planning, Taranjeet ensures Sutra stays ahead in an evolving MICE landscape. He specialises in market analysis, opportunity mapping, and aligning business strategies with client needs. At Sutra, he plays a key role in shaping proposals, building growth frameworks, and supporting long-term client partnerships.
Taranjeet is Sutra’s growth architect — always scanning the horizon for new opportunities and smarter strategies. He’s the one who connects insights to ideas and turns them into action plans. Equal parts analytical and creative, he makes sure Sutra keeps moving forward. Fun fact: he can spot a business opportunity in places most people only see a coffee break ☕.
KAUSHIKI KAUL

KAUSHIKI KAUL

Manager, Operations & Client Servicing

Kaushiki has 6+ years of experience in event operations and client management. She ensures that logistics, coordination, and execution are managed flawlessly. At Sutra, she is known for her calm, structured approach to even the most complex events.
Kaushiki is Sutra’s operations ace — the one who makes sure everything happens exactly as planned (and often better). She’s cool under pressure, great with details, and always ready with solutions. Basically, if you want things to run smoothly, Kaushiki’s your go-to.
DRISHTI RAWAT

DRISHTI RAWAT

Executive, Operations & Client Servicing

Drishti is an emerging professional with 3+ years of experience in operations and client servicing. At Sutra, she supports execution across projects, managing on-ground details and ensuring smooth coordination. Her adaptability and enthusiasm make her a valuable team member.
Drishti is Sutra’s multitasker-in-chief. Whether it’s managing logistics, handling client calls, or coordinating with vendors, she’s always ready to jump in. Her positive energy and fresh ideas keep the team inspired — and her ability to get things done is second to none.

PORTFOLIO

Stories That Shaped Moments
TATA AIG GENERAL INSURANCE — Sarpanch Workshop (2024)

TATA AIG GENERAL INSURANCE — Sarpanch Workshop (2024)

The TATA AIG Sarpanch Workshop in 2024 was an important milestone for the client — their first state-level initiative under IRDAI’s State Insurance Plan. Held in Radha Nagari, Kolhapur, it brought together over 50 Sarpanches to discuss, learn, and engage with...

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CLIENTELE

EVENTS TRIVIA

Did You Know?

Largest Human Gathering

The Kumbh Mela in India is recognized as the world’s largest peaceful gathering, with over 50 million people attending in a single day.

The Global MICE Market

The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is valued at over $800 billion worldwide, and continues to grow rapidly post-pandemic.

Biggest Conference Ever

The United Nations Climate Change Conference (COP26) hosted more than 39,000 delegates, making it one of the largest conferences in history.

First Modern Expo

The Great Exhibition of 1851 in London was the first large-scale “expo,” attracting 6 million visitors in just 6 months.

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